Our story
Custom Made Reality Tailoring is not your standard men's tailors. We believe a man's sense of style is a powerful way to project value, both personally and professionally.
Dubai had the craft. It did not have the style.
Joule moved to the Middle East over 15 years ago, and throughout that time frequented many men's tailor shops. It became apparent that Dubai was a hub for quality workmanship, but that the style offerings were somewhat limited.
Around 2012 the goal of opening his own tailor shop was formed. In the years that followed, Joule built relationships with industry professionals and suppliers, locally and globally, in order to source the very best materials and finishing.
To that end, we offer much more than just clothing. We provide a complete personal brand upgrade.
Joule and Leo.
Two people, one standard, and a shop run the way they wish every tailor did: personally.
Joule
In the Middle East since 2007, building businesses and a wardrobe philosophy along the way. The 2012 dream became this shop, and every collection still passes through his hands.
Leo
The man on the other end of the message. Leo personally reads and answers every enquiry, because bespoke service means talking to someone who knows you, not a bot. By the time you walk in, you already know each other.
Designed to be a welcoming social and content creation space.
A podcast area, customized high-performance vehicles, a pool table, state-of-the-art driving simulators and a range of custom pieces to explore. Come for a fitting, stay for the conversation.
